Coffee 4 Heroes

Supporting Our Volunteers,

One Coffee at a Time

The Volunteer Fire and Rescue Services Association of WA (VFRSA) is proud to partner with Coffee 4 Heroes, a heartfelt initiative that brings coffee lovers and community heroes together in support of our state’s incredible volunteer firefighters. This partnership is about more than just coffee—it’s about recognising the dedication and sacrifice of the thousands of volunteers who help protect lives, homes, and communities across Western Australia.

How It Works:

For every bag of Coffee 4 Heroes coffee sold, a portion of proceeds goes directly to the Volunteer Fire and Rescue Services Association of WA. These funds support vital programs, resources, training, and welfare initiatives that ensure our volunteers are equipped and supported—on and off the fire ground. Whether you’re brewing a cup at home or gifting it to someone special, you’re not just enjoying great coffee—you’re giving back to those who give their all.

Why Coffee?

Coffee 4 Heroes was created as a simple but meaningful way for everyday Australians to support emergency service volunteers. By turning your morning ritual into a donation, this program makes it easy for anyone to say "thank you" to our frontline heroes.